The Detroit Red Wings Ruined Their Iconic Jerseys

Bettman and the NHL took advantage of the pandemic as an excuse to make a windfall out of a meager shortfall.

It's not even as if hockey fans don't get enough advertising through ESPN+, TSN, or Bally Sports.

Another iconic franchise is about to fall victim to ludicrous advertising: the Detroit Red Wings. A waste management company, "Priority", will be the team's first jersey sponsor.




Until recently, the team hadn't played a playoff game since 2016, but under Steve Yzerman, the product on ice has improved.

Can NHL teams and owners justify defacing an original 6 jersey such as this, with advertisements, while dipping deeper into fans' pockets for more money?

Welcome to Hockeytown, Priority. pic.twitter.com/xbsFMVWYBq— Detroit Red Wings (@DetroitRedWings) February 29, 2024

In my opinion, no.

Despite making more money than it lost during the 2022-2023 season alone, the NHL continues to find more ways to fatten its pockets, but again, the product is subpar, and the presentation is terrible, as blackouts plague the league.


Sponsorship of the league increased 21% in 2022-2023, according to the Sports Business Journal, resulting in a significant increase in revenue.


The jersey and helmet deals bring in $123.4 million a year in revenue.

As a result, we see the greed in sports continue to grow exponentially, while some of us cannot even watch our local teams on ESPN+.

Thanks a lot, Gary Bettman.

As Seen On: thehockeynews.com

As Seen On: sportsbusinessjournal.com