Connor Bedard announces a major career move signing that's not with Blackhawks
Photo credit: KTSM 9 News
Connor Bedard has just signed a new deal and it's not with his Chicago Blackhawks.
The superstar forward has gained another sponsorship deal, with a time-tested sports drink, in Gatorade Canada.
Welcome to the team, @_connorbedard. Keep fuelling your game, one bottle at a time. G|98
Since 2023, Bedard started off his NHL career with multiple sponsors including BioSteel, Lululemon, Hyundai, and Sherwood, and now adds Gatorade to a laundry list of sponsors.
Connor Bedard joins his idol, in the same stable of athletes sponsored by Gatorade Canada:
Gatorade Canada has signed Blackhawks C Connor Bedard to its stable of endorsers, joining Penguins C Sidney Crosby, Maple Leafs Assistant GM Hayley Wickenheiser, PWHL Montreal F Marie-Philip Poulin, Canadian sprinter Andre DeGrasse, tennis player Leylah Fernandez, Paralympic swimmer Aurélie Rivard and WNBA L.A. Sparks G Kia Nurse. Bedard also has deals with Upper Deck, lululemon and Hyundai Canada, and also was the leader in NHL jersey sales. Bedard is repped by Newport Sports Management.
This is in opposition to making a push into the NHL market, following Coca-Cola's "Body Armor" drink which sponsored Connor McDavid earlier in the year.
Source: Sports Business Journal
Gatorade Canada adds Blackhawks' Connor Bedard to athlete roster
This is in opposition to making a push into the NHL market, following Coca-Cola's "Body Armor" drink which sponsored Connor McDavid earlier in the year.
Source: Sports Business Journal
Gatorade Canada adds Blackhawks' Connor Bedard to athlete roster
| POLL | ||
JUILLET 17 | 68 ANSWERS Connor Bedard announces a major career move signing that's not with Blackhawks Will Bedard's sponsorship of Gatorade cause you to switch from Body Armor to Gatorade? | ||
| Yes | 19 | 27.9 % |
| No | 49 | 72.1 % |
| List of polls | ||
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