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Elliotte Friedman drops a bomb on an NHL meeting in Chicago

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Sam Walker
December 14, 2023  (2:52 PM)
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At a meeting in Chicago before the NHL season kicked off, General Managers and coaches discussed the growing demand for more behind-the-scenes content from media and fans.

The league made it clear that those asked to wear a microphone should comply. However, a recent note revealed that some of these requests were being rejected, prompting an immediate change in approach.

This adjustment marks a noticeable shift in the NHL's attitude, as executives acknowledge a stronger push toward satisfying the demand for increased all-access content. While not aiming to emphasize media interests, this change suggests a commitment to providing fans with a more immersive experience throughout the season.

When the NHL brought its GMs and coaches together in Chicago before the season, one of the things they were told was media � especially rightsholders � and fans were demanding more «all-access» style programming. (Full disclosure: I work for a rightsholder.) As part of that, it was made very clear that anyone asked to wear a microphone did so. Sometime this week, a note went out indicating that some of these requests were being declined and this is to change, right away. I bring this up not to «wave the media flag,» but because one executive noted to me Wednesday that this is a real change in attitude from the NHL. It has never pushed as hard as it is doing now. Things are changing.
Friedman said, on his Sportsnet 32 thoughts podcast.

The impact of this adjustment on fan engagement remains to be seen, but it signals a new era of openness and access in the NHL.

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