Gary Bettman makes a ridiculous financial move that'll ruin the NHL and it's reputation
In a move that might leave NHL and Chicago Blackhawks fans scratching their heads, the league has just announced a hefty extension of its partnership with BetMGM, touting it as the biggest gambling collaboration in hockey history.
The deal throws BetMGM into the limelight during NHL broadcasts, with commercials, digitally enhanced dasherboards, and virtual on-ice ads all part of the package.
So, brace yourselves for an even bigger wave of gambling ads during NHL games. It appears they're looking to milk the league's loyal following for some extra cash. While BetMGM and the NHL are gunning for creating unique and compelling fan experiences, critics argue that the increased focus on gambling content might not sit well with old-school hockey fans.
Jason Jazayeri, the NHL's Vice President of Business Development, is pretty stoked about extending the partnership, underlining their aim to cook up engaging fan experiences and event activations. But this announcement has set tongues wagging about the NHL's growing involvement in sports gambling. Some see it as leveraging the league's clout while potentially giving the cold shoulder to its core fan base.
This comes at a time when the NHL is striking up new deals in the sports gambling arena, all while showing players the penalty box for their legal gambling pursuits.
Some folks are now pointing fingers at the NHL for seemingly using its fanbase for a financial score, raising some serious questions about where the league stands on sports gambling and how it might impact its relationship with the fans.
| POLL | ||
Do you enjoy the digital board ads in the NHL? | ||
| Yes | 17 | 20 % |
| No, horrible decision | 68 | 80 % |
| List of polls | ||
