This new line will have 11 NHL teams featured this year which is expected to grow to all 32 teams next year. Each team involved will have one player from their roster who will represent their organization. The teams involved this year will be the Chicago Blackhawks, Boston Bruins, Detroit Red Wings, Edmonton Oilers, Florida Panthers, Montreal Canadiens, New York Rangers, Seattle Kraken Toronto Maple Leafs, Vancouver Canucks and the Vegas Golden Knights.
Many believe that Bedard will become the new face of the NHL over the next several years as he continuously is featured in commercials, on television in interviews and media scrums during the season. He also has become the representative of one of the most lucrative hockey markets in the United States.