With so many variables involved, there remains a huge market for NHL jerseys, as new payers break into the league. With Fanatics primarily being the NHL's merchandising partner, they have metrics to give us the kind of answer we want.
Whose jersey sold best during 2023-2024?
There were five top-selling jerseys in the NHL, all big names this year, and the Chicago Blackhawks superstar, Connor Bedard of course came in first.
The New Jersey Devils own Jack Hughes, a rising star as well, came in second right behind Bedard.
Even with Connor McDavid's Edmonton Oilers playing an outdoor game at the beginning of the season, he couldn't crack the top-5.
Unlike Artemi Panarin and Mika Zibanejad, who participated in the NHL Stadium series, and had the fortune of marketing behind the games.
But superstar Auston Matthews despite it all, was able to stay in the top 5 despite falling one spot.
It just goes to show, if the NHL can market right, stars like Connor Bedard can drive the brand on their own personality, along with someone like Auston Matthews.
Source: Hockey Feed
Top 5 best selling NHL jerseys from this season.
POLL | ||
JUILLET 15 | 114 ANSWERS The 5 Best Selling Jerseys in the NHL for this Season Do you think Connor Bedard is the future face of the NHL? | ||
Yes | 101 | 88.6 % |
No | 13 | 11.4 % |
List of polls |