BREAKING: Connor Bedard signs multi-year deal outside of the NHL

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Sam Walker
December 18, 2023 (7:10 PM)

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Chicago Blackhawks rising star, Connor Bedard, recently made headlines by signing a notable non-NHL deal with the Canadian Imperial Bank of Commerce (CIBC). The financial giant, valued at an impressive $42.3 billion as of December 15, has enlisted Bedard as an ambassador and spokesperson.

Bedard shared the news through PR Newswire, marking a significant development in his career. In this partnership, Bedard will represent and collaborate with CIBC, a financial institution he has been associated with as a customer for an extended period.

The agreement allows Bedard to focus on his career while receiving support from CIBC for his off-ice pursuits. CIBC, a prominent player in the financial industry serving over 14 million customers, is known for its diverse services and robust online banking system.

As an ambassador, Bedard will actively participate in initiatives that emphasize community involvement and goal pursuit, aligning with CIBC's values. One notable initiative is CIBC Miracle Day, a philanthropic event that has raised $300 million worldwide for children's charities. Bedard's involvement is expected to enhance these efforts and inspire generosity.

Expressing his excitement about the partnership, Bedard stated:

"My family has been clients of CIBC for a long time. They are the first and only bank I've used since growing up in Vancouver. I'm excited to take this next step as an ambassador for the bank that's been there for me throughout my journey so far, both on and off the ice."