For the past 60 plus years, the cup is kept hidden away until the winning team earns their final win in the Stanley Cup Playoffs, but Bettman has shaken things up this year, bringing back quite the cool tradition.
In 2020 during the 'bubble hockey' playoffs when COVID-19 was at it's peak, the NHL brought the cup and displayed it in the stands- nothing like this historic tradition though, where it is on ice, right in front of the players.